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JONATHAN BARTLETT BELLACK
268 Park Street #1, Montclair, NJ 07043
Tel: 973-233-9196 / E-mail: jonathan@bellack.com

PROFILE

  • Internet professional since 1994 with a winning mix of marketing, leadership, and technical skills.  MBA from NYU’s Stern School with concentrations in marketing and management.
  • Director/VP level success with P&L and departmental budget responsibility.  Experience in publishing, consulting, online retail, and international business.
  • Marketing skills include product definition, corporate and government sales, qualitative and quantitative market research, branding, and positioning.
  • Leadership skills include proven ability to bring new products to market, build successful teams, and win new clients.
  • Technical skills include software lifecycle management, Web traffic analysis, online advertising and merchandising tools, and usability fundamentals.

EDUCATION

New York University (New York City)                                                                                   May 2004

Leonard N. Stern School of Business

MBA with concentrations in Marketing and Management.

  • Marketing courses: Brand Planning, Pricing & Promotion, New Product Marketing, Market Research.
  • Awards: Harry A. Hopf Scholarship, Director’s Fellowship, Stern Scholar, Beta Gamma Sigma.
  • Extracurriculars: Co-Chairman, Student Corporation Technology Committee; E-Mail Committee Chair, Stern Technology Task Force; Student Coach, Office of Career Development

 

Yale University (New Haven, CT)                                                                                          May 1994

Bachelor of Arts, Biology.  Senior project: Computer Modeling of Predator-Prey Interactions.

EXPERIENCE

IBM Corp. (Somers, NY)   Marketing Leadership Development Program                    Summer 2003

  • Developed long-term strategy in the $7 billion e-learning content market and presented team findings to IBM Learning Solutions’ senior leadership council.
  • Conducted market research including in-depth interviews with 40 executives and subject matter experts and estimation of market sizes by content type and industry vertical.
  • Collaborated with company thought leaders on positioning and business model design.

 

Computer Horizons Corp. (London)     Director of Delivery, U.K.                                          2000-2002

  • Led turnaround of the only overseas office of a $400m U.S. corporation.  Achieved profitability by repositioning the office as a provider of content management solutions to U.K. government.  Motivated a demoralized 20-person team through personal mentoring and strategic hires.
  • Won competitive bids for Her Majesty’s Treasury (named 2001’s best government department site), the British Library, and Pfizer Pharmaceuticals.  Tripled billings to Dept. for Education and Skills.
  • Wrote bid responses, gave client presentations, negotiated contracts, and established sales incentives.

 

Next Planet Over (San Francisco)      VP Web Site Development                                         1999-2000

  • Managed interface design, software development, and quality assurance for an online retailer selling graphic novels, games, and pop culture merchandise.  Launched on-time and on-quality at the San Diego Comic Convention.  Hired and led a 16-person team, managed a $2.4m budget.
  • Co-chaired a corporate rebranding project, worked with marketing and merchandising on promotional tactics, and supported a system to link site traffic analysis with financial reporting.
  • Supervised a 100-subject usability study and site redesign that successfully increased the shopping cart completion rate to over 75%, significantly better than the industry average of under 50%.
  • Advised on business development opportunities including rich media and online auctions.

 

Dow Jones & Co. (NY, NY)     Technical Director, SmartMoney.com                                 1997-1999

  • Managed software development, network operations, and data feeds for SmartMoney magazine’s personal finance portal.  Hired and led a 20-person team, managed a $2m budget.
  • Implemented site traffic analysis, banner ad delivery, and co-branded content licensing.
  • Collaborated with production and editorial teams to design and develop innovative financial tools.

 

New York Online (NY, NY)   Consultant, Consumer Reports Magazine                              1996-1997

  • Created the information architecture and technical design for Consumer Reports magazine’s first Web site, which became the second-largest subscription service on the Web with over 300,000 subscribers.
  • Participated in meetings to establish launch pricing and customer support policies.

 

Wolff New Media (New York City)      Development Producer                                            1995-1996

  • Led technology and usability initiatives for an online directory service based on the 18-title NetBooks series.  Designed navigation and feature graphics, and advised editorial and design staff.  Wrote technical exhibit to a $2.5m investment term sheet.
  • Designed, programmed, and managed the pilot version of YPN, which grew 3,000% in eight months.

 

Visual Radio (New York, NY)                New Media Engineer                                             1994-1995

  • Designed and developed Web sites for the Migraine Boy comic strip and the South by Southwest 1995 music festival.  Drafted company business plan, press releases, and client bids.

TECHNICAL

  • A seasoned Internet technologist familiar with application servers, high availability, traffic analysis, legacy integration, security, and networks.
  • Hands-on skills in Perl, Java, SQL and HTML on Linux and Windows.
  • Collaborated with recognized Silicon Valley leaders on a pioneering Linux services project.

ADDITIONAL

  • Co-wrote four chapters of Advanced ColdFusion 4.0 Application Development (Indianapolis: Que, 1999).  Quoted in Information Week, USA Today, the Village Voice, and Brill’s Content.
  • United Kingdom security clearance for all Government departments.
  • Interests include travel, cooking, photography, movies, graphic novels, and the video game industry.




Jonathan Bellack                                                                                              jonathan@bellack.com