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JONATHAN BARTLETT BELLACK
268 Park Street #1, Montclair, NJ 07043
Tel: 973-233-9196 / E-mail: jonathan@bellack.com

PROFILE

  • Internet professional since 1994 with a winning mix of marketing, leadership, and technical skills.† MBA from NYUís Stern School with concentrations in marketing and management.
  • Director/VP level success with P&L and departmental budget responsibility.† Experience in publishing, consulting, online retail, and international business.
  • Marketing skills include product definition, corporate and government sales, qualitative and quantitative market research, branding, and positioning.
  • Leadership skills include proven ability to bring new products to market, build successful teams, and win new clients.
  • Technical skills include software lifecycle management, Web traffic analysis, online advertising and merchandising tools, and usability fundamentals.

EDUCATION

New York University (New York City)†††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† May 2004

Leonard N. Stern School of Business

MBA with concentrations in Marketing and Management.

  • Marketing courses: Brand Planning, Pricing & Promotion, New Product Marketing, Market Research.
  • Awards: Harry A. Hopf Scholarship, Directorís Fellowship, Stern Scholar, Beta Gamma Sigma.
  • Extracurriculars: Co-Chairman, Student Corporation Technology Committee; E-Mail Committee Chair, Stern Technology Task Force; Student Coach, Office of Career Development

 

Yale University (New Haven, CT)††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††††† May 1994

Bachelor of Arts, Biology.† Senior project: Computer Modeling of Predator-Prey Interactions.

EXPERIENCE

IBM Corp. (Somers, NY)†† Marketing Leadership Development Program††††††††††††††††††† Summer 2003

  • Developed long-term strategy in the $7 billion e-learning content market and presented team findings to IBM Learning Solutionsí senior leadership council.
  • Conducted market research including in-depth interviews with 40 executives and subject matter experts and estimation of market sizes by content type and industry vertical.
  • Collaborated with company thought leaders on positioning and business model design.

 

Computer Horizons Corp. (London)†††† Director of Delivery, U.K.††††††††††††††††††††††††††††††††††††††††† 2000-2002

  • Led turnaround of the only overseas office of a $400m U.S. corporation.† Achieved profitability by repositioning the office as a provider of content management solutions to U.K. government.† Motivated a demoralized 20-person team through personal mentoring and strategic hires.
  • Won competitive bids for Her Majestyís Treasury (named 2001ís best government department site), the British Library, and Pfizer Pharmaceuticals.† Tripled billings to Dept. for Education and Skills.
  • Wrote bid responses, gave client presentations, negotiated contracts, and established sales incentives.

 

Next Planet Over (San Francisco)††††† VP Web Site Development†††††††††††††††††††††††††††††††††††††††† 1999-2000

  • Managed interface design, software development, and quality assurance for an online retailer selling graphic novels, games, and pop culture merchandise.† Launched on-time and on-quality at the San Diego Comic Convention.† Hired and led a 16-person team, managed a $2.4m budget.
  • Co-chaired a corporate rebranding project, worked with marketing and merchandising on promotional tactics, and supported a system to link site traffic analysis with financial reporting.
  • Supervised a 100-subject usability study and site redesign that successfully increased the shopping cart completion rate to over 75%, significantly better than the industry average of under 50%.
  • Advised on business development opportunities including rich media and online auctions.

 

Dow Jones & Co. (NY, NY)†††† Technical Director, SmartMoney.com†††††††††††††††††††††††††††††††† 1997-1999

  • Managed software development, network operations, and data feeds for SmartMoney magazineís personal finance portal.† Hired and led a 20-person team, managed a $2m budget.
  • Implemented site traffic analysis, banner ad delivery, and co-branded content licensing.
  • Collaborated with production and editorial teams to design and develop innovative financial tools.

 

New York Online (NY, NY)†† Consultant, Consumer Reports Magazine††††††††††††††††††††††††††††† 1996-1997

  • Created the information architecture and technical design for Consumer Reports magazineís first Web site, which became the second-largest subscription service on the Web with over 300,000 subscribers.
  • Participated in meetings to establish launch pricing and customer support policies.

 

Wolff New Media (New York City)††††† Development Producer††††††††††††††††††††††††††††††††††††††††††† 1995-1996

  • Led technology and usability initiatives for an online directory service based on the 18-title NetBooks series.† Designed navigation and feature graphics, and advised editorial and design staff.† Wrote technical exhibit to a $2.5m investment term sheet.
  • Designed, programmed, and managed the pilot version of YPN, which grew 3,000% in eight months.

 

Visual Radio (New York, NY)††††††††††††††† New Media Engineer†††††††††††††††††††††††††††††††††††††††††††† 1994-1995

  • Designed and developed Web sites for the Migraine Boy comic strip and the South by Southwest 1995 music festival.† Drafted company business plan, press releases, and client bids.

TECHNICAL

  • A seasoned Internet technologist familiar with application servers, high availability, traffic analysis, legacy integration, security, and networks.
  • Hands-on skills in Perl, Java, SQL and HTML on Linux and Windows.
  • Collaborated with recognized Silicon Valley leaders on a pioneering Linux services project.

ADDITIONAL

  • Co-wrote four chapters of Advanced ColdFusion 4.0 Application Development (Indianapolis: Que, 1999).† Quoted in Information Week, USA Today, the Village Voice, and Brillís Content.
  • United Kingdom security clearance for all Government departments.
  • Interests include travel, cooking, photography, movies, graphic novels, and the video game industry.




Jonathan Bellack††††† ††††††††††††††††††††††††††††††††††††††††††† ††††††††††††††††††††††††††††††††††††††††††† jonathan@bellack.com